H&M Conscious Collection

(Dress H&M, Belt: Zara old, Shoes: Tsakiris Mallas, Bag: Tally Weijl) [more…]

H&M created a collection ….well, not like any other collection! This is not just “something” inspired by “something”, which will come and go. It’s not FAST fashion, in fact it’s not JUST fashion. It’s a vision: the vision that “all business operations shall be run in a way that is economically, socially and environmentally sustainable”!

H&M strive to achieve their seven commitments on sustainability:

1. Provide fashion for conscious customers

2. Choose and reward responsible partners

3. Be ethical

4. Be climate smart

5. Reduce, reuse, recycle

6. Use natural resources responsibly

7. Strengthen communities

Η H&M δημιούργησε μια συλλογή… όχι ακριβώς σαν τις υπόλοιπες συλλογές! Δεν ήταν απλώς “κάτι” που είχε ως “έμπνευση” κάτι άλλο και που θα έρθει και θα φύγει. Δεν είναι γρήγορη μόδα, για την ακρίβεια δεν είναι ΑΠΛΩΣ μόδα. Είναι ένα όραμα: το όραμα ότι “όλες οι επιχειρήσεις θα λειτουργούν με έναν τρόπο που θα τις καθιστά οικονομικά, κοινωνικά και περιβαλλοντικά αειφόρες”!

Η H&M δουλεύει σκληρά για τους 7 πυλώνες αειφορίας για τους οποίους έχει δεσμευτεί:

1. Το να παρέχει μόδα σε συνειδητοποιημένους πελάτες

2. Το να επιλέγει και να επιβραβεύει τους υπεύθυνους συνεργάτες 

3. Το να τηρεί τη δεοντολογία

4. Το να λειτουργεί με γνώμονα το κλίμα

5. Περιορισμός κατανάλωσης, πολλαπλή χρήση, ανακύκλωση

6. Λογική χρήση των φυσικών πόρων

7. Ενδυνάμωση των κοινοτήτων

Within this context, the Conscious collection, which launched globally yesterday, is made out of sustainable materials. It comprises a line for Women, Men and kids.

Last night I attended the cocktail party for the launch of Conscious collection at H&M in Kolonaki and I had the chance to buy a few things and also see the Exclusive Conscious collection up close, a week before it launches in the few selected stores. I admit I was very tempted to get one of those ethereal gowns (the long mint colored strapless dress was amazing) or the long black tassel dress (who wouldn’t want to be a modern flapper girl now that “Great Gatsby” is on movie theaters?!). But reason prevailed, so I chose more wearable pieces and some lovely jewelry to add to my big collection!

I have footage from the event as well as a “Get ready with me video”, so do check my youtube channel if you want to see me getting ready for the event (warning: I appear without make up!). The video is live HERE.

Σε αυτό το πλαίσιο, η Conscious collection, της οποίας το παγκόσμιο λανσάρισμα έγινε χθες, αποτελείται από προϊόντα κατασκευασμένα από αειφόρα υλικά. Περιλαμβάνει σειρές για Γυναίκες, Άνδρες και παιδιά.

Χθες το βράδυ, παρευρέθηκα στο cocktail party που έγινε με αφορμή το λανσάρισμα της συλλογής Conscious στο H&M στο Κολωνάκι και είχα την ευκαιρία να αγοράσω κάποια πράγματα, καθώς και να δω από κοντά την Exclusive Conscious collection, μια εβδομάδα πριν λανσαριστεί σε επιλεγμένα καταστήματα. Πρέπει να παραδεχτώ πως μπήκα στον πειρασμό να πάρω κάποιο από τα αιθέρια φορέματα (το μακρύ, στράπλες φυστικί φόρεμα ήταν υπέροχο) ή το μακρύ μαύρο φόρεμα με τα κρόσια (ποιά δεν θα ήθελε να είναι μια μοντέρνα “flapper girl” τώρα που παίζεται και το “Great Gatsby” στους κινηματογράφους;!). Ευτυχώς η λογική επικράτησε και επέλεξα πιο καθημερινά κομμάτια και μερικά όμορφα κοσμήματα για να προσθέσω στην ομολογουμένως μεγάλη μου συλλογή!

Έφτιαξα ένα βίντεο τύπου “Get ready with me”, όπου θα με δείτε να ετοιμάζομαι για το event και θα δείτε και στιγμιότυπα από το party. Ελπίζω να σας αρέσει! (ΠΡΟΣΟΧΗ: Εμφανίζομαι χωρίς μακιγιάζ στο βίντεο! Εγώ σας προειδοποίησα!!! LOL!).


και το βίντεο:

I urge you to visit the H&M stores and see the collection. There are some lovely very affordable pieces.

Here’s what I got:
Σας συνιστώ να πάτε άμεσα στα H&M και να δείτε τη συλλογή. Έχει υπέροχα πράγματα και σε πολύ καλές τιμές. Εγώ ψώνισα αυτά:


H&M Autumn 2012 press preview


Last night I attended the H&M press preview for the Autumn 2012 collection. The event was held at Booze Cooperativa in the centre of Athens and it was lovely. We got to see up close some of the clothing and accessories from the autumn collection and ladies I tell you this: you will love it! 

From the chunky cardigans and the leather jackets to the sequined dresses and the statement jewelry, there are beautiful choices to mix and match and create some very stylish outfits.

At the event we also had the chance to “play” with some garments and accessories and have our picture taken with our chosen items! I was already wearing an H&M top and jeans, so I added a coral jacket and necklace and also a black hat and a pair of shades, to create my total H&M look!  (photo above)

Make up – wise, I opted for a nautical look, inspired by the new “Hey Sailor” collection by MAC (and I used all MAC products).

(Top: H&M, Jeans: H&M, Shoes: D&G, Belt: borrowed from brother, Pendant: Ebay, Bag: Mulberry for target)
Me with Photographer Patricia Munster of Fashion & Art



Max Perry and Orsalia Parthenis "Fashion pastry project"

Last night I attended the press event for the “Fashion pastry project” of Max Perry Handmade chocolates with Orsalia Parthenis. This project involves a very “sweet” collaboration as you can understand. The Greek company Max Perry, in association with ALLY, PR & Marketing company came to a very innovative concept: the creation of a chocolate Boutique!
In collaboration with Orsalia Parthenis, who took inspiration from her Bridal collection, a special series of chocolates was created. Mrs Parthenis designed 6 different women’s silhouettes (which were inspired by 6 of her beautiful wedding gowns), playing with the contrast of dark, white and milk chocolate. 
The fashion pastry show will be available at the Max Perry stores from mid December till the end of January 2012. 
The event was held at Galaxy bar in Hilton and it was lovely. There was chocolate everywhere and I really wanted to taste every single piece. I restrained myself to only two, which were delicious! 

(Make up all Mac, Face: Studio sculpt foundation, Select sheer pressed powder, Eyes: Melon pigment, Embark eyeshadow, Gesso eyeshadow, Coco bar liquidlast liner, Zoom lash mascara, Cheeks: Blushbaby, Belightful iridescent pressed powder, Lips: Stripdown pencil, Social light lipglass)

(Cardigan: H&M, Blouse: Nili Lotan, Trousers: Boohoo, Shoes: New Look, Clutch: Vintage, Watch: ASOS, Bangles: random)


Oops! Caught in the act!

more chocolate…

Nopi Romanidou of ALLY PR and me 

The press kit consisted of 2 CDs and this box of yummy chocolates! 

Fashion week outfit

These past 2 weeks have been quite busy fashion wise, but it’s been fun. I couldn’t make it to all shows, but at least I watched some that I really enjoyed. 
This the outfit that I wore on the last day of Athens Fashion Week. What do you think about my new Giuseppe Zanotti boots? (and I quote Rachel Zoe) I diiiiiiieeeeee!!! 

(Trousers: Silvian Heach, Top: H&M, Jacket: Zara, Boots: Giuseppe Zanotti, Bag: Vintage, Bracelets: Marc Jacobs, H&M, random, Watch: Seiko)


Yellow lime

That’s how I could describe the color of the top I’m wearing. Which is actually a lovely asymmetrical skirt, that has never been worn as one. Because see-through is fine for a top, but a no no for a skirt. Come to think of it I could try wearing it with a lace petticoat underneath, that would give it a nice touch don’t you think?
I have been loving bright and neon colors lately and I think that I’ll keep wearing them during the fall season too. Austere blacks and browns without any hint of color make me feel depressed at the moment, but maybe it’s because of the weather. Maybe I’ll have a change of heart come winter. I’m notorious for my mood swings after all…

(Top: Sisley skirt worn as a top, Belt: Joop, Trousers: H&M, Shoes: Soyoushoes, Bag: Tally Weijl, Bracelet: H&M, Watch: Vintage Citizen)

(Face: Mac Face and Body foundation, Mac MSF natural, Eyes: Sleek i-Divine Curaçao palette, NYX Jumbo pencil in milk, Kryolan No126 eyebrow pencil, Kiko lengthening mascara, Cheeks: Rimmel sun shimmer duo bronzing powder in Blonde, Lips: Mac stripdown lip pencil, Mac Creme de nude lipstick)